http://www.allisonlenz.com/about daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/dba981cf-0df3-4a05-ae7f-f1937cfd3ba1/allison-headshot-2023.jpeg About - Hi there I've spent the last 7 years designing for the travel industry, and mentoring the designers around me: reviewing work, pressure-testing decisions, naming what's working—and what’s not—before it ships. As a design leader, I build up the people around me. Before joining EF Education First, I spent years inside digital agencies designing for financial services clients, LEGO, adidas, REI—clients from four industries with almost nothing in common except needing digital experiences people trust. My breadth of experience is my advantage. Designing ecommerce products taught me how to increase conversion. Designing financial dashboards taught me how to build trust. Designing travel booking management platforms taught me how to optimize for engagement, upsell, and customer retention. I apply the right skills for the job. In the office, I am known for asking thoughtful questions, being a team player, and connecting the threads back to the larger strategy. Outside of the office, I love to hike New England’s White Mountains (Franconia Notch is my fave), attempt to prove my green thumb with gardening, and experiment with high-protein recipes. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/dba981cf-0df3-4a05-ae7f-f1937cfd3ba1/allison-headshot-2023.jpeg About - Hi, I’m Allison I've spent the last 7 years designing for the travel industry, and mentoring the designers around me: reviewing work, pressure-testing decisions, naming what's working—and what’s not—before it ships. As a design leader, I build up the people around me. Before joining EF Education First, I spent years inside digital agencies designing for financial services clients, LEGO, adidas, REI—clients from four industries with almost nothing in common except needing digital experiences people trust. My breadth of experience is my advantage. Designing ecommerce products taught me how to increase conversion. Designing financial dashboards taught me how to build trust. Designing travel booking management platforms taught me how to optimize for engagement, upsell, and customer retention. I apply the right skills for the job. In the office, I am known for asking thoughtful questions, being a team player, and connecting the threads back to the larger strategy. Outside of the office, I love to hike New England’s White Mountains (Franconia Notch is my fave), attempt to prove my green thumb with gardening, and experiment with high-protein recipes. http://www.allisonlenz.com/contact daily 0.75 2026-09-25 http://www.allisonlenz.com/reading daily 0.75 2026-08-17 https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/6fc5bec0-bf89-4b4c-8120-e15bd8e3069b/book-big-magic-1600x1200.jpg Reading - Big Magic by Elizabeth Gilbert Creativity works best when I lead with curiosity instead of trying to protect an idea until it feels "right." https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/c8e2c835-abe1-4e86-b9b1-0d662f6b673c/book-atomic-habits-1600x1200.jpg Reading - Atomic Habits by James Clear Lasting change comes from small, repeatable systems. I build habits into human-centered, AI-assisted workflows so they outlast any single deliverable. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/6330671f-05c8-4e79-b7ab-268b5b6873f9/book-let-them-theory-1600x1200.jpg Reading - The Let Them Theory by Mel Robbins Real influence starts when I own my energy and am intentional with how I show up for myself, my team, and my cross-functional partners. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/3626a214-8115-4426-81af-33b0ff041b36/book-continuous-discovery-habits-1600x1200.jpg Reading - Continuous Discovery Habits by Teresa Torres Great product decisions come from making customer contact a weekly habit: small, consistent, committed. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/6fc5bec0-bf89-4b4c-8120-e15bd8e3069b/book-big-magic-1600x1200.jpg Reading - Big Magic by Elizabeth Gilbert Creativity works best when I lead with curiosity instead of trying to protect an idea until it feels "right." https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/c8e2c835-abe1-4e86-b9b1-0d662f6b673c/book-atomic-habits-1600x1200.jpg Reading - Atomic Habits by James Clear Lasting change comes from small, repeatable systems. I build habits into human-centered, AI-assisted workflows so they outlast any single deliverable. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/6330671f-05c8-4e79-b7ab-268b5b6873f9/book-let-them-theory-1600x1200.jpg Reading - The Let Them Theory by Mel Robbins Real influence starts when I own my energy and am intentional with how I show up for myself, my team, and my cross-functional partners. https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/3626a214-8115-4426-81af-33b0ff041b36/book-continuous-discovery-habits-1600x1200.jpg Reading - Continuous Discovery Habits by Teresa Torres Great product decisions come from making customer contact a weekly habit: small, consistent, committed. http://www.allisonlenz.com/welcome daily 1.0 2026-09-25 https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/1444071029615-0O3Q6SVIJ06E1ZY13U2T/image-asset.gif Boston-based digital product designer with 14 years of experience - My portfolio is currently under construction Updates coming soon ✨ https://images.squarespace-cdn.com/content/v1/536bc777e4b0aacd94e5daf0/1444071029615-0O3Q6SVIJ06E1ZY13U2T/image-asset.gif Boston-based digital product designer with 14 years of experience - My portfolio is currently under construction Updates coming soon ✨